Fortune 500 Companies Using Social Media to Reach Customers
Fortune 500 companies are reaching out to companies in unique ways through social media. The article gives a few examples of this, why it is so effective, and tips on how to connect with customers and keep them coming back.

Reach Customers in 140 Characters, All of them free
An article from The New York Times with tips on how to promote your business via Twitter.

ICSC: Go thoughtfully with social media, Fusion Conference speakers say
An overview of the social media points at the “Business Justification for Using Social Media” discussion at the ICSC Fusion Conference.

Is Facebook or Twitter More Business Friendly?
An article that makes a case for Facebook being more business friendly, along with a link to an article that argues for the opposing side.

5 Social Media Trends to Watch Right Now
Mashable, a top source for news in social and digital media, has posted five social media trends that companies need to be aware of.