Fun Social Media Promos Feed Souplantation Customer Frenzy
A case study from the Social Media Examiner, an online magazine ranked as one of the world's top 100 business blogs by AdAge, showcasing Souplantation (Sweet Tomatoes) and how they utilized social media outlets to increase their fan count by 400%.

Killer Facebook Fan Pages: 5 Inspiring Case Studies
An article from Mashable with an overview of Pringles, Coca-Cola, Starbucks, Adidas and the Red Bull fan pages and their success stories.

How to Run a Successful Social Media Marketing Campaign: Case Study
Showcasing the 2009 competition for The Best Job in the World for Tourism Queensland, this case study explains how to successfully promote a competition through the use of social media. The campaign won a 2009 Stevie Award for PR Campaign of the Year.

How Social Media Drives New Business: Six Case Studies
An article including six case studies on local and national companies that use social media effectively. The article highlights the efforts of Crème Brulee Cart in San Francisco, Joie De Vivre a luxury hotel company in California, Stone Korean Kitchen, Dr. Irena Vaksman, Levi's, and Starbucks.

Social Media Marketing Best Practices from Best Buy
The social media best practices, marketing mission, social media guidelines and lessons learned are discussed based on experience from Brad Smith, Director of Interactive Marketing and Emerging Media from Best Buy.