REPORTS

Shopping Center Social Media Benchmark Report Q3 2011
The Q3 2011 benchmark report compares data from 1,643 centers 300,000 square feet or larger across the United States including Alaska, Puerto Rico and Hawaii.

Shopping Center Social Media Benchmark Report Q2 2011
The Q2 benchmark report compares data from 1,643 centers 300,000 square feet or larger across the United States including Alaska, Puerto Rico and Hawaii from Alexander Babbage, a leading market and consumer research company based in Atlanta, Georgia.

Citigroup Presents The Impact of Social Media & Mobility - The Changing Consumer Landscape
Presentation from the book Branded! How Retailers Engage Consumers with Social Media & Mobility provides detailed reviews of leading retailers.
Shopping Center Social Media Benchmark Report Year‐End 2010
The 2010 year end benchmarking report examining the use of social media by shopping centers in the United States from Alexander Babbage, a leading market and consumer research company based in Atlanta, Georgia.

Shopping Center Social Media: Benchmark Report
The 2010 benchmarking report examining the use of social media by shopping centers in the United States from Alexander Babbage, a leading market and consumer research company based in Atlanta, Georgia.

Shopping Center Social Media: Who's Doing What?
A Q3 2010 benchmarking study examining the use of social media by shopping centers in the United States from Alexander Babbage, a leading market and consumer research company based in Atlanta, Georgia.

Shopping Center Social Media: Who's Doing What?
A Q2 2010 benchmarking study examining the use of social media by shopping centers in the United States from Alexander Babbage, a leading market and consumer research company based in Atlanta, Georgia.

Twitter & the Consumer — Marketer Dynamic
A look at how consumers and brands are using Twitter – and how marketers can apply consumer use patterns to improve their own presences on the platform.

Understanding the Value of a Social Media Impression
A collaborative study from Nielsen and Facebook with insight from over 800,000 Facebook users.

What is the Value of a Facebook Fan? Zero!
A facebook fan has no value, until the brand does something to create value.

Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year
An article covering findings from The Nielsen Company on the increased use in social media with statistics on the time consumers are spending on various social networks.
Who Spends Most Time on Facebook?
An article discussing a report from The Nielsen Company and how demographics affect the amount of time people spend social networking.
The Social Habit: Who Uses Social Media and How
Principal findings from a report released by Edison Research, including demographic and behavioral information of social network users.